RevenueGiants.com Blog

Email marketing and mailers have proven to be a cost-efficient and effective tool for internet marketing. Below you can review some useful tips we have to help you optimize promotion of your website through high-quality email ads.

1. Look personalized: it is essential to make your readers feel important and valued. Make your mailers appear to be directed to each customer individually rather than mass-produced, this is usually accomplished as simply as including the customer’s name in the subject line of your email or at the heading of your mailer.
2. Address Book: request that users add you to their address book/contact list to ensure that forthcoming emails/mailers you send go straight to their Inbox rather than being possibly classified as Spam or Junk email.
3. Strict permission policy: at every opportunity remind your readers that you have their permission to send email notifications. Customers need to feel in control of their email traffic and that they have indeed opted-in for this business relationship.
4. Unsubscribe link: in concordance with the permission policy lays the importance of providing an easily accessible unsubscribe option. Always include a visible unsubscribe link so readers have the prerogative to choose whether to continue being on your mailing list or not. There is nothing more damaging to your email marketing than complaints of unsolicited mailings.
5. Talk in the reader’s language: be aware of your audience and communicate with them in a language they understand. Avoid using too many technical terms or jargon.
6. Get to the point: text message width should be no more than 65 characters per line; your message should be accurate, direct and straight to the point. Readers don’t want to feel that they are being trivialized or given the run-around.
7. Keep HTML to a reasonable limit: too much HTML content can lead to filters classifying your message as Spam and/or slow loading time for users with low bandwidths. If a customer has to wait too long for loading, it could result in them not waiting at all. Remember that your customer’s time is valuable.
8. Colors and sizes: the human eye normally goes from dark areas to light areas, from large objects to small objects etc…Use warm, bright colors for your page layout and fonts as they receive a warmer response from the reader, thus it is important to design your mailers in a way that you are maximizing this eye-catching experience. Make sure your readers will focus on the important aspects of your mailer.
9. Images: it’s worth the money to invest in a good designer! Make sure your mailer has custom-made high quality graphics; use images that clearly relate to the product/service being advertised, however avoid replacing too much text with images, as for security purposes many readers will block images embedded in emails. Make sure your email design gets to the point even if images aren’t displayed.
10. Add Web-View: a useful tool to facilitate the aforementioned point is to add a text-based link to a web version of your design at the top of your email; this gives customers who can only see the text of your mailer the chance to view it in web format.

Testimonials and referrals are both prized for businesses. But sometimes people confuse the meaning of these terms and don’t understand the full value and benefits that each has to offer. So here they are in a nutshell along with a summary of what the difference is.Testimonials

Testimonials are comments that people make after using your products or services. They are often sent back in an email or postal-mailed letter mentioning a thank you for sending the item of purchase along with specific praise about certain aspects of the sale or product / service itself. The comments may focus on how the price was fantastic for the value and quality or any number of other positive feedback remarks may be included.

Wise marketers use these comments in marketing materials: on web pages, in brochures, on sales letters, etc. Because these comments are providing proof, positive feedback from buyers, that the products and services are good and worthy of purchasing, thus helping other shoppers decide to buy if in doubt at all about you and the items that you have for sale.

Referrals

Referrals are often sought by wise marketers, sales associates and other business people. For example, sales reps go to clients who’ve purchased something and even those who’ve tire-kicked but may not have bought yet, and ask for names and contact info (that will remain confidential) of others who may be interested. Then the sales person will follow up with the new leads, mentioning that so-and-so referred them and get a foot in the door right away by building rapport immediately when mentioning the common friend or associate (the person who referred them). This advances the sales process and helps close more sales.

The Difference

The difference is that referrals generally have not yet tried your products and services. They can learn about them through your testimonials. But they either haven’t purchased them or have purchased other items from you and need an introduction and presentation (that can sure include your testimonials) in order to help close their new sales, too.

As both testimonials and referrals are valuable, seek both consistently. Always ask your shoppers for referrals, whether they buy or not. And once they do buy or test any trial offers or freebies you may hand out, ask them right away for feedback.

Plan for growth in advance by systematically planning to ask for both referrals and testimonials in your daily marketing and sales practices.

Gambling can be addictive no matter where you are doing it – at a land casino, playing the lottery or at an online casino. Sometimes it is easier to get carried away at an online casino than at a regular land casino because you aren’t actually handling money or chips, your money is all digitally displayed.

Further, money can go fast when you are having fun.As it is with all gambling, it is important to keep control when you are gambling at an online casino. By keeping track of your credits and cash and setting yourself honest limits that you adhere to, online gambling won’t be a problem for you. Further, by setting limits on yourself for how much money you are willing to gamble and lose, you can keep control of your online gambling habits and make it a fun experience as it was meant to be. Gambling can be a lot of fun, a real adrenaline rush-especially when you are winning.

There is an adrenaline rush when you are losing too, and that’s when online gambling can get out of control and before you know it, you’ve spent much too much money, much more than you intended to gamble away. There are other precautions you can also take such as watching your drinking, not playing when you are tired and setting a time limit on each gambling session.

If you think you have a gambling problem, then please contact your local gambler’s anonymous help group and get some help. It is so important not to let gambling run or ruin your life. “Just one more twenty/hundred/thousand dollars” is never something you should say more than you can afford to. Watch and keep track of what you are doing, how much money you are inputting into an online casino and keep the game and gambling experience fun for you and everyone.

Submitted By: Adel Awwad  

Taken from: http://www.isnare.com/?aid=17212&ca=Entertainment

The online gambling industry is one of the fastest growing online industries. Every year more and more people prefer to gamble online, and the money involved exceeds billions of dollars. This is why there are many people who earn money from online gambling. Some of them are skilled gamblers, while others are webmasters who promote online gambling.

The most common forms of online gambling are online poker, online casinos and online betting. Each of them attracts huge amounts of money, and there is an opportunity for everybody to earn something. The most common way of earning money from online gambling is by playing poker. There are many poker sharks who earn a living playing online, and many good players who earn some extra money playing poker.

This is why many people join the online poker world every year, and the industry has developed a lot. Now there are even 3D poker rooms, where you can play poker in a very realistic environment. This is the case of PKR, the poker room with the best graphics.

Poker rooms offer nice incentives to players to sign up, like bonuses and freerolls. It is important to find some nice bonuses when starting your online poker career, because they will help you boost your bankroll. Always look for a bonus code when signing up at a poker room.

Another way of earning money gambling online is from online betting. You can bet on almost any sporting event, and you can make good money if you have good knowledge about any sport. The online bookmakers have different odds, and it is very advisable to read bookmaker & sports book rankings before choosing the site where you will bet.

There is another option to make money from online gambling, for those who are afraid to put their money at stake and don’t want to gamble. This is an excellent money making opportunity for website owners. Promoting gambling is one of the most rewarding forms of online affiliation, and a webmaster can make very much money promoting poker, betting or casinos.

For example, the Bet-at-home bookmaker affiliate program will reward a webmaster with 30% of the profit generated by the players sent for the lifetime of the players. Online stores usually pay for recurring sales for a year or less, but gambling websites give you the share of the profit for life.

The only thing we don’t advise you to do if you would like to make money from online gambling is to play at the casinos. You can surely win, and even big amounts of money, but you will always be more likely to lose. However, there were lucky winners who got their hands on huge jackpots of more than a million dollars, and there will surely be more in the future.

Whatever the way you will get involved in the online gambling industry, you should always remember that gambling involves luck, so you should never invest more than you can afford to lose.

The experts estimate that the total turnover of the gambling industry will rise dramatically in the next years, so there is no need to worry for those who would like to try to make money gambling online. There will be more and more poker players for the sharks to feed, and more gamblers for the affiliates to recruit. The casinos and sports books will make more money from their online business, and everyone will get paid.

We grew up used to seeing our family members and friends playing land based bingo. Sometimes in the comfort of home with a few friends, sometimes in those never ending bingo halls filled with dozens of people and hearing someone shout “BINGO!”

Well technology comes and takes over all areas of life, and bingo is no exception. Now we have online bingo to enjoy, and some of us still find it difficult to understand how it could be good for us, if land based halls are so much fun.

Here you can read about 5 simple reasons that make online bingo good for you!

1. Online Bingo is comfortable!

Playing online bingo is comfy because you can play from your home, with all the advantages that being at home represents. You do not need to spend money in fuel or get all dressed up for a night out in the town. You do not spend in extra drinks or food. You are home. And you can play whenever you want.

Great online bingo websites offer you different game options normally covering 24 hours seven days a week. So if you are a morning person, or a night owl, you can enjoy online bingo all the same. As well, online bingo cards are normally cheaper than land based bingos, and your money goes a long way thanks to extra bonuses, deposit bonuses and chat game winnings.

2. Online Bingo always has a winner!

Land based bingo games sometimes end without a winner, and that is no surprise. In online bingo the websites work with specific gaming software that imitates the real life bingo perfectly and ensures true random results, with one difference: there is always a winner. And this winner cannot be predicted, controlled or predisposed by the other players.

Even though nagging players might overwhelm you at a specific time in your online bingo experience, it is not true that they never win. Everyone has a shot at winning in online bingo. Not all may hit jackpots, as they are meant to be difficult to win to begin with, but believe us when we say all customers win in online bingo. If it wasn’t so just think about this: why have so many promotions, contests, tournaments and special games if people don’t win?

3. Online Bingo is healthy!

Even though we do not relate bingo players with very active people, or think of the game as exciting, it is actually quite so. If you are playing bingo in a real hall you will see how emotions start to run high after a while. And when emotions run high your body produces healthy substances that keep your heart and brain strong. We all know that laughing keeps you healthy and keeps the stress at bay.

As well, and specially for those of you that do not consider Bingo to be a strategic game, studies have found that even though it might not be a difficult game to play it is a game that demands a specific mental ability from the player. The coordination mind-eye is key in the game, and according to these games players that enjoy bingo on a regular basis develop a stronger mind and reflexes over time. Younger players are faster but older players are seldom wrong, becoming better payers as well.

Now how does this change in online bingo? Not much. The principle is the same. Only that in online bingo you need to pay even more attention to what is going on: you have the caller, the cards to pay attention to, the special games that are being played as well, and if all that wasn’t enough you are part of the chat games with their own set of games.

So whoever said that online bingo players were lazy or liked online bingo because it was easier: hasn’t really joined an online bingo game!

4. You can try Online Bingo out first!

In land based bingo you cannot show up and say: “oh I don’t know if I want to play, but let me try it out, what about a free-be?” No, you need to pay and play.

There are many options out there for you to try online bingo without having to register an account and deposit in order to play. You may find fully free websites in which you can play for free and once you are ready to play for real and with real money you can upgrade your status. There are websites that offer you a free sign up bonus, free money on the house that if you happen to win nicely you can request cash out. Some offer you free versions of the games and when you wish to play for real you are requested to register and deposit. Its up to the player what and how to play.

Trying a website out before you start depositing real money is important. Not only do you get a feel for the games but also for the customer support and if you are a serious player, for the rules and regulations of the website. You wish to know these things because if you are informed the better times you will have playing online bingo, and after all, playing online bingo is all about having fun!

5. Online bingo is secure!

Online bingo is safer than Land based bingo because online businesses need to ensure that the players are real and honest, and therefore strict measures are developed and put in place. If you are an online bingo player that appreciates feeling safe and at ease while enjoying yourself, then we recommend you, when looking where to play, for a website that addresses the following:

• Policies on multiple/duplicate accounts
• Policies on payouts
• Policies on account information

Finding a website that meets these considerations in a satisfactory way is of key importance as per you really should wish to play in a serious, respected and solid website. Having more than one account leaves the door open to cheating from one account to the other and if the website does not allow them they are one step closer to avoiding such issues. Payout policies include a proper documentation process as well as proper deposit methods for different users around the Globe. Account protection is important as well due to all the identity issues in this time and age.

We also recommend you to become familiar with the overall rules and regulations, such as Bonus Rules and Deposit Considerations. Most of the issues between players and website can be avoided if the customer takes some minutes to learn the internal regulations, if a website is serious: it will have all topics covered.

Following with our Back to Basics series we will talk about Online Advertising today.

Remember: Affiliate Marketing is considered part of Online Advertising, and vice- versa. They cannot be considered in an independent isolated mode.

Simply put: online advertising is any tool we use in order to get our message across to a specific market target. Emails, click to pay, banners, newsletters, social networking, etc; they are all forms of advertising online meant to create an action in as few seconds as possible.

The Wonders of Online Advertising

The amazing thing about online advertising is that it is not limited by geography, or time. Websites are the global businesses by excellence; your advertising can reach as many and as far as possible. Time is also a barrier broken by online advertising, the possibilities of updating the message of a campaign or specific individual messages according to local or worldwide events are limited only by how fast you, and your team, reacts.

Costs of online advertising tools such as email campaigns, pop ups, banners and other graphic tools are lower than the printed counterparts. And in today’s worlds where “Green is in” online advertising is a clean environmental friendly option that is difficult to top.

But perhaps the most amazing feature of them all is the fact that you can tailor messages all the way down to the smallest detail possible thanks to your prior market and customer research.

The sky is the limit

How you mix and match the use of the tools is up to you, your knowledge, your market, your timeline and how you want to track the results. “Traditionally”, and we put it in between quotation marks as in the online world all develops so fast, affiliate marketing has used the following online advertising tools to address users:

• CPM (Cost Per Impression): where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand “impressions”.
• CPV (Cost Per View): where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
• CPC (Cost Per Click): is also known as pay per click (PPC). Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows generating market rich data.
• CPA (Cost Per Action): advertising is performance. The merchant takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up.

Other online advertising tools, which are not considered intrusive or confuse the users, are:

• Floating ad: An ad, which moves across the user’s screen or floats above the content.
• Pop-up: A new window, which opens in front of the current one, displaying an advertisement, or entire webpage.
• Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
• Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
• Mobile ad: an SMS text or multi-media message sent to a cell phone.
• -E-mail marketing: and not “spam” email is that email sent out with prior consent or knowledge of the receptor. It differentiates in the fact that the person can opt out from receiving further emails at any point.
  If you wish to learn how we can help you put into practice these tools in your website and achieve the common goal, feel free to contact us and we will be glad to help! CONTACT EMAIL

Search engines are not the only way through which visitors get to your website. But I have read that most people say Google analytics for their sites show about 50 percent of visitors came from searches. The rest of their visitors came from referring sites with about 10 percent already knew their link.

Optimizing your site for search engines, therefore is very important if you want to maintain a steady flow of visitors to your site. In this article we will discuss how seo can influence ways to make money online for your new online business opportunity.
 
1. Maximize Searchability Through Good Content
Match your business goals to the goals of your anticipated reader. If your site is about dogs, show pictures, describe their habits and why they are called a man’s best friend. If you think your reader would want more information than you can provide on your webpage, create a page with links to other relevant sites.

If your content is good, well respected sites in your field will not only be willing to link to your site, they will want to as it adds value to their site. Similarly if your site is on some online business opportunity that you wish to promote, your content is important and forms the backbone of your entire work at home business.
 
2. Optimize Your Website For Your Online Business Opportunity
Before you begin thinking of ways to make money online, you will need firstly to optimize your website. Your landing page should contain hundreds of key phrase variances people use in their searches and over time, these keyword phrases also increase in number.

It has been thought by many SEO experts that meta description now does not add much value as before and some search engines especially Google ignores it at the moment. So what I do recommend is although you don’t have to remove your meta description, do not get overly anxious to cramp all your keywords here. Instead, put more time and effort into optimizing your website with all the relevant keywords for your online business opportunity.
 
3. Internal Linking Can Benefit Your Online Business Opportunity
To do well in SEO, not only must you get links containing your main keywords in the anchor text, from other websites, you should also link to other web pages within your own website, using your main keywords in the anchor text.
 
Internal linking refers to linking your home page to your other pages within your website. What you need to do is use your main keyword in the anchor text and create a link pointing to your internal webpage. This is something you can easily do to get better search engine ranking for your online business opportunity and you will be surprised that not many marketers are practicing this nor aware of the benefits. This is because many marketers still work without a marketing plan and concentrate entirely on ways to make money online.

The two most important things to consider is how you anchor your internal links and what phrases you use to link. It is a good thing to link your pages together and you can also make use of a footer by linking to all your most important pages using the appropriate anchor text keyword phrase. You should avoid using words like “click here” as the anchor text does not help you or your online business opportunity at all.

Your business marketing strategies may present you different ways of making money online, but to really succeed, you do need to focus much on SEO and link building. Good search engine optimization is not a once and done activity. It takes significant knowledge, effort and time to gain and maintain top search engine placement. Keywords are the backbone of any SEO strategy. So using the right keywords for the website is a significant key to success in any online business opportunity.

 Submitted By: Peter Lee

Taken from: http://www.isnare.com

According to the dictionary, “Action” is:  -The doing of something, an act or thing done, habitual conduct, habitual activity characterized by energy and boldness, the effect produced by something, the way of moving, working, the moving parts or mechanism.
In our prior article we spoke of the importance of knowing one’s business and market, and how this information is the basis for our what to do’s and how to do it’s (strategy). Now in this article we will talk about how to perform the “what to do’s” (action).

Since there is so many things we could talk about, and we have limited space we will focus on 2 topics, and try and give you the best picture and ideas possible. But of course, if you need more insight feel free to contact us for further marketing strategy ideas. This article will focus on your website.

Your Website Without getting too technical about it, your website is your product and your online marketing tool.  And all the practices (action) you derive from and with it are tools to get approach, maintain and generate more clients.  For the affiliate merchant your website is a tool.  So you need to have a good website.  And a good website is the one that meets your goal (you are back to strategy).Keep in mind that good web content; eye-catching and well-designed websites attract guests to come over and over again. If your website is for an online business this could be very beneficial to you as more traffic would mean more potential customers and most importantly this would mean more revenues.

A good website

To design a good website you must learn how to use HTML (Hyper Text Markup Language) and web page editors, or hire a web designer to do the website for you. Whatever the case might be, the main thing for you is to have a clear idea of what you would like your website to look, and do.

Choosing the right fonts, colors, graphics and page layout is not only a matter of personal taste but actually graphic strategy. Remember: simplicity is elegance; too much of everything might have a negative effect.  So try to have things balanced out!  Too many graphics and animations may result in slow websites, and the users do not appreciate those.   The use of graphics is best when related to the content of the website.

 

And please always remember who you are addressing; a young crowd will not be bothered with small fonts and bright colors, and even loud music.  But a more mature crowd most probably will reject neon lights and flashing graphics.

The Content

A website isn’t only graphics, banners and games.  A website is content as well.  And a proper management of content will take you a long way! You are selling a product; and you need to talk about it.   But do so in a wise and relevant form.  You want to always let your customers know who you are, what you are about, how you offer your product and how people can contact you.  Once you have the basics covered feel free to elaborate as much as you feel that it can benefit your product.

Once you have covered your text it is time to consider SEO (search engine optimization).  This is the process of improving the volume and quality of traffic to a web site from search engines search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. It sounds complicated but put very basically: it is choosing specific words that classify you differently and set you aside from the rest and make you easy to find by new users.

Advertising Online
Advertisement is another important factor in web design, and the subject of our following article.

In popular practice, “marketing” is the promotion of products, and when people think promotion they think advertising and branding. However, in professional convention the term has a wider connotation of the exercise and science of trading. The American Marketing Association (AMA) states, “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”

A well-planed affiliate business can be a lucrative venture for any commerce-oriented-person these days. However like with everything else in life, certain considerations need to be made. We hope these pointers help you out with them, and get you close and closer to starting a successful affiliate business.

Know Your Business

Yes, you are going to function as an affiliate website to a merchant. And you do not have to worry about designing any advertising or closing any sales for them, but if you target market and the merchant’s product do not speak to each other
there will be no results, and the affiliate relationship will not succeed.

For example: if you are a website addressing real estate in Australia, and your affiliate business is an online bingo gaming website addressing customers only in the USA, unless those same customers looking for real estate in Australia are interested in Bingo there is not much probabilities you will be able to generate any impact of the merchant.

And that is, after all, the idea behind affiliate marketing. Therefore, you need toknow your business.

Your Website, Your Business

What do your website visitors look for, want do they need to buy, like to do, etc.
Your website is also a product: why do they like you? This is marketing 101, and you do not need to have 3 Master Degrees and a lifetime in business, you need to pay attention to your customers. They tell you everything you want to know.

The more you know about your business, the more you will be able to know which affiliate merchant if right for you … and why not: of benefit for you! Remember you can also benefit from the support a bigger name give your business.

If you know your customers you will know how to make your website content relevant for them and the more customers you attract the more sales you will be able to point towards the affiliate merchant. For example, if your affiliate sells ebooks, you can write a review for each e-book with an affiliate link to the sales website.

You can attract customers to your website via different methods, such as:

-Pay-per-click Advertising. The two most popular and effective PPC advertising programs are Google Ad-words and Yahoo Search Marketing.

-Article Marketing. Write an article related to your affiliate products with a link to your website in the article’s resource box and submit it to article directories.

-Post Messages on Forums. Post messages on community forums with a link to your site in the signature of each message.

These are just a few, there are many internet marketing tools you can use!

You and the Merchant, Partners

The goal of this article was to help you understand, you are part of a business relationship, you need the merchant and the merchant needs you.

The more you know about your market and the benefits of your merchant’s product the better you can manage your website’s content and have it be more efficient. This will result in more hits and sales, and more income for you as well.