Filed under: Marketing
Most email marketers have trouble in reaching the Inbox at Gmail. The reason behind this is still confusing and it’s almost impossible to find out why the emails aren’t reaching the inbox folder. The best way to make sure that your affiliate campaigns reach their destination is by paying attention to some pretty basic things. Read this article and learn affiliate marketing tips for a better Gmail deliverability.
To get the best results from your Gmail email marketing campaign, you must understand and accept the way that the email provider works. Learn affiliate marketing email practices and get the best results by sending the campaign only to the subscribers who:
- Have willingly signed up for your newsletters and who remember that they want to receive emails from you! If your audience falls into this category, the messages you send won’t be marked as spam. Still, if you have any doubts about this aspect, you can always include a permission reminder at the top of the newsletter you send;
- Open their messages regularly;
- Read the emails you send and engage with you by clicking on the links provided;
- Think that you provide interesting content in your emails. The best way to learn affiliate marketing basics and how to apply them is by finding out when and how often your subscribers want to receive information from you. To do that, use online surveys to find out your audience’s preferences.
Sending email newsletters to audience who doesn’t want to interact with you ensures you a “safe” place in the junk folder. The more recipients mark your messages as spam, the more negative the impact will be on the following:
- Email content that is referred to as Bayesian (Naive Bayes spam filtering is a baseline technique for dealing with spam that can tailor itself to the email needs of individual users and give low false positive spam detection rates that are generally acceptable to users. It is one of the oldest ways of doing spam filtering, with roots in the 1990’s). If you include content with a bad reputation in your email, your emails will also end up in the spam folder;
- Links in your campaign that are hidden in the HTML code (if you’re including links that have a bad reputation, your emails will definitely go straight to the Spam folder).
Domain authentication can improve deliverability
Authentication is highly recommended for every mail sender to ensure that your messages are correctly classified. Authentication by itself is not enough to guarantee your messages can be delivered, as spammers can also authenticate mail. Gmail combines user reports and other signals, with authentication information, when classifying messages.
Similarly, the fact that a message is unauthenticated isn’t enough to classify it as spam, because some senders don’t authenticate their mail or because authentication breaks in some cases (for example, when messages are sent to mailing lists).
To ensure that Gmail can identify you:
- Use a consistent IP address to send bulk mail;
- Keep valid reverse DNS records for the IP address(es) from which you send mail, pointing to your domain;
- Use the same address in the ‘From:’ header on every bulk mail you send.
Learn affiliate marketing practices straight from Gmail by reading their official Guide and then apply them to your affiliate marketing campaign.
Wrapping things up
Having a good Gmail deliverability is great for any affiliate marketing email campaign! Next time you prepare an affiliate campaign, take these recommendations into consideration. Good luck!