Learn affiliate marketing: How to lower the bounce rate on your affiliate site

Anyone who owns a website knows that having a high bounce rate is bad! A site’s bounce rate is the percentage of people that visit a page and immediately leave without visiting another page. If you own an affiliate site, this is bad news as you don’t get visitors attention and you cannot generate the leads you want. In this article you can learn affiliate marketing tricks about how to lower your bounce rate and increase your sales.

Learn affiliate marketing by reading this article

The importance of the bounce rate

As we mentioned before, the bounce rate is very important. Let’s say you have a 75% bounce rate, translated in simple words this means that you’ve created an awful first impression 75 times out of every 100 visitors. Those visitors were not impressed with what they saw on your website and decided to leave without taking another action. This is not only damaging your profits but will also hurt you on the long term as people go back to the search results and will select one of your competitors.

How to lower your bounce rate

If you have high quality content on your website, but still aren’t able to impress the visitors, it’s time to start making some changes. The best way to learn affiliate marketing and lower your bounce rate on your affiliate site is to consider these small, but important, changes:

  • Make sure your website is clutter free. A new visitor may get confused if he lands on a page that shows way to much stuff on it. If everything is neat and simple, the experience will be more pleasant for any visitor. Removing the unnecessary features can also help fine tune conversion rates while engaging more people;
  • Rethink the Social Buttons. In the beginning, when you learn affiliate marketing basic tricks, everyone tells you that the Social Buttons are primordial for every site. Having a poor chosen Social Buttons box may overlap on the content and occupy valuable screen space. This may be a nightmare for someone who is genuinely interested in your text. The best option for an affiliate site, or any site, is to have a floating social bar;
  • To have a great sitebar, you should create category specific sidebars; each of these should have “about” text, optin forms, lead magnets and of course, feature the best posts relevant that category;
  • Even if your affiliate site loads very quickly, it may not pass the pagespeed The metrics are shown for both the mobile and the desktop areas, but fixing render blocking java/css will be very good and it will fix all of your problems regarding that;
  • If your posts start with a huge image that isn’t engaging, you’re doing the affiliate site all wrong! A big image occupies one of the most important areas of a page – the point where you need to attract people. Using a photo at the very start of the post is not a good tactic, but, if you necessarily have to place it there, at least use an engaging one. You need a hook to make people stick around on your page and take the action you want them to, whether it’s accessing a link, a banner or a subscription. Even adding a variation on the title of the post would help out a lot. The things you find out about when you learn affiliate marketing tactics…;
  • As it is much harder to capture people’s attention than it was a few years ago, start the articles you post with a small introduction about the content. For example, if visitors are interested in online marketing tips, tell them briefly about how your text will help them learn affiliate marketing faster;
  • Add more internal links to your other content. This is useful for both the visitor and yourself. The visitor gets much more valuable information while the metrics of their action will help you in the Google algorithm. All posts should be updated with internal links;
  • Always open external and internal links in new tabs. By opening external links in the same window will take the visitor away from your site, ending your session. Everybody who wants to learn affiliate marketing tips and tricks must know that all internal and external links should be open in a new tab so people will stay engaged with you. This is improving your engagement metrics in analytics like time on site.

In conclusion

Lowering the bounce rate on your affiliate site it’s only a matter of time and effort. It’s also good to know that none of the suggestions included in the list previously mentioned is costing you money. If you are determined to learn affiliate marketing the right way, you will make the necessary changes and you will have a lower bounce rate in the future.