Casino and Bingo Affiliates Need Good Content Writers

If you are an affiliate looking to maximize the strength and outreach of your website to attract more visitors, the content on your site is crucial to your success. Furthermore, it’s not enough to have visitors simply ‘land’ on your site and perhaps read what you have to say; and that is assuming that they got their by looking for something specific in the first place – in this case, online bingo and casino games. You need to make sure that within the possibly only minutes said visitors are on your site, they will catch onto something with their initial scan that is going to be the key to their continued reading, and that’s when your chances of them actually finding what they want and thus, click on your ads and sign up at the bingo and/or casino brand you are promoting, are going to increase.

So, yes, it is safe to say that although what ultimately is going to sell is the casino or bingo brand that you are offering, your content regarding that brand is what is going to lead up to the sell. Content, content, content.

Writing for the Web

Reading on the Web is NOT the same as reading print – and so writing for the Web should be handled with this variance in mind. People have a tendency to scan first when they get onto a webpage because reading on a computer screen can be a lot more strenuous on the eyes than reading paper. Follow these simple tips and people will read your content eagerly and you will soon be seeing positive results in your conversions and thus, commissions at the end of every month!

1. A relevant header

You need a title header that is straight to the point. It should immediately indicate what the following content is about. Use your keywords at the beginning of the sentence, as readers tend to not follow through if the main idea isn’t clear and this will also prove to be more effective for your SEO.

2. Include sub-headers

Using sub-headers makes your content user-friendlier. It breaks up your paragraphs and makes your whole text easier for readers to scan – they can jump to the section that is maybe more pertinent to their search. Again, this is another good opportunity for you to add relevant keywords in an eye-catching manner and improves your SEO.

3.Write appropriate content

Although you may be tempted to be witty and use metaphors, keep it limited. First of all, your web readers want information. Sure, they may appreciate a laugh, but if they don’t read what the need pretty quickly, they’ll leave. Get their attention first, and then use your metaphor – which consequently, needs to be related to your topic! And secondly, remember that in terms of SEO your humor will go unnoticed – machines don’t catch onto your wit, but the keywords you’ve used.

4.Write one idea per paragraph and keep it short

Once again we stress the importance of making your text clear and concise. Keep your paragraphs short and full of useful information versus long rambling ones. Get to the point of your message in the first few sentences and then elaborate on it.

5.Use lists when possible

Using lists is an extremely effective way to get important points across to your visitors. Web readers love ‘Top Ten lists’ and such, so if it fits into your page’s content, use it. Visitors are guaranteed to remember points outlined in a list more than embedded in a paragraph.

6.Create attractive page content

It’s important to keep your readers motivated, and a seemingly blank webpage with text is NOT inspiring. You need to combine your content with an attractive, yet informative writing style, think about what type of font is going to work best with the rest of your page’s layout and ensure that the latter is visually appealing, but not overcrowded. You don’t need a carnival of colors and flashing banners distracting too much from the content that needs to be read.

7.Integrate links within your text

Links stand out on a webpage almost more than anything, so they’re great for web readers scanning your content and immediately provide hints as to what information is available within the whole content of your page.

8.Always, always proofread your work

Nothing screams amateurish and unprofessional more than typos, spelling and grammar mistakes. You need to show your visitors that you care about what you are offering them and that you take your work seriously so show it by providing impeccable content. Errors will likely send visitors away from your site and thus, you will lose potential customers. Before posting anything on the Web, check and double-check your work. Proofread everything and if possible have someone re-check after you’ve proofread…better be safe than sorry!