Google: high-quality sites explained

Everybody tells you that Google loves a high-quality site. Everyone who works in digital marketing has heard this line at least once by now. There are general guidelines about how to create a high-quality website, but no one can tell you for sure if those are authentic or not. The only one who can say if a site can be marked as high-quality is Google itself. In this article we’ll clarify what counts as a high-quality site. Also, you can learn affiliate marketing directly from Google’s queries!

Google and its affiliate marketing tips

Google has some questions

Since launching the “Panda” algorithm, Google has increased the ranking of many high-quality sites, while decreasing it for others. Not all owners know what a high-quality site really is, but, fortunately, the answers come right from Google’s page. It’s time to learn affiliate marketing tips straight from the HG of internet searches! One could use some questions to asses if a site can be classified as a high-quality one. This is what you have to ask:

  • Do you trust the information presented in this article?
  • Is the article poorly written (with factual, stylistic or spelling errors)?
  • Is the website considered an authority on its area of expertise? In your case as an affiliate, would you learn affiliate marketing from this site?
  • Does the article appears to be well-edited, or does it look sloppy?
  • Do you feel comfortable enough to give your credit card information to this website?
  • Is it a page that you would recommend to a friend or add as a bookmark?
  • Does the article contain interesting, insightful information that is beyond the obvious?
  • Is there an excessive number of ads that overlap the main content?
  • Does the article provide complete and comprehensive description of the subject in question?
  • If the site was a health related one, would you trust the information provided?
  • Does the article contain original writing, original reporting and original research?
  • Compared to other search results, does this article have substantial value?
  • Do you think that an expert wrote this article or someone who is not so well prepared?
  • Can you identify quality control done on the content?
  • Are the topics of the site of genuine interest for the audience, or the site doesn’t know its own identity?
  • Could you see the article printed in a magazine, book or encyclopedia?
  • Are the articles short and lacking specifics?
  • Would visitors complain when they see pages from this website?
  • Do the pages seem produced with great care to details or less attention to details?

When you’re trying to learn affiliate marketing the right way, Google can be a great assistant! The questions mentioned above are insightful for those interested to know what Panda is looking for and how it distinguish high-quality sites from low-quality sites.

Google’s recommendations

If you think that the Panda algorithm can affect your website, Google is advising you to keep questions like the ones above in mind as you focus on developing high-quality content, rather than trying to optimize for other algorithm.

When you learn affiliate marketing developing tricks right from Google, everything seems easier! Another guideline from the big G is to keep in mind that low-quality content on some parts of a website can impact its whole rankings. What can you do about this? Remove low quality pages, merge or improve the content of individual bad pages or move them to a different domain.

In conclusion

Google encourages all site owners to focus on the whole picture, rather than getting obsessed with just one algorithm. By doing this, it’s more likely that your site will rank for the long-term. It’s always a pleasure to learn affiliate marketing from Google!