How to reuse your affiliate content in a smart way

In case you didn’t know, the average half-life of a link on Twitter is just 2.8 hours! In less than 3 hours, a normal link shared on Twitter profile have seen half of its total engagement. The half-life of a link shared on Facebook is roughly half an hour longer. YouTube has a longer tail for content engagement, with a half-life of 7,4 hours. Now that you know all of this information, it’s time to learn affiliate marketing from another point of view and find out how you can extend the half-life of your content. It’s all written in this article.

Affiliate marketing for dummies guide on quality

New headlines

Your main purpose is to deliver high quality content, because your readers and Google like it! Even having the best intentions at heart, not all of your content will be performing in the way you want to. It’s normal to have a piece of content that hasn’t really caught on. It doesn’t mean that the content is bad, it’s just that it didn’t “sell”. A great way to learn affiliate marketing repurposing tips is by reposting the content using different headlines and takeaways on your social media channels. Don’t forget to measure the results. If one of your repackaged content outperforms the rest, it’s time to apply this technique to all of the content that’s underperforming.

But even if you have the best intentions to learn affiliate marketing and do everything by the book, repurposing a bad performing content won’t drive amazing results over night. The most important aspect of this equation is the quality!


Like in every other activity you do, keeping track of what’s going on with your content distribution. It’s quite easy to lose track of which tweets or Facebook posts actually outperformed the others. Studies conducted in this direction have shown that reposting content can bring in 75% of the engagement reaped the first time you posted.

There is a great way to identify the best posts, and that is by sorting your content by engagement across a specific timeframe. You’ll understand better the performance of your posts and you’ll learn affiliate marketing practices from a different point of view.


There’s one more thing you can do to improve the performance of your content. Let’s say you have a great article that you’ve promoted and promoted by reposting it over and over. Instead of following the same old patterns, why don’t you use leading metrics to test related subtopics? It’s a great way to learn affiliate marketing new strategies and use your content at its full potential. The posts with the best engagement are a great leading indicator of the direction you should take as an affiliate!