Affiliate marketing for dummies: different types of email testing

The best way to grow and maintain your email list is to use a testing plan. There are plenty of affiliates that use email marketing to send messages to their subscribers. Some do it daily, while others do it weekly or monthly. Depending on the results of the last emails sent, you crunch your data and create a plan for the next email campaign. But, just like most affiliate marketing for dummies books advise you, it’s good to apply a small test to each email to maximize the results of your work and generate more leads. Here are a few pointers you can use to create the best possible email marketing plan:

Lessons from the affiliate marketing for dummies book about email testing

Test the content

Content testing can be done in plenty of ways, you simply have to determine which one works best for you. The best advice on the matter that affiliate marketing for dummies books can give you is to constantly test and improve your template as often as possible. While doing content testing, focus on only one element at a time. Do simple things such as placing your call to action above your main image, instead of below it. Avoid trying too much in one go. Keep it simple.

Test the time and date

One of the fastest ways in which you can test your emails is by checking the date/time. Lots of affiliates fall into a routine of sending their emails at the same time on the same day of the week. While this tactic can be good because the subscribers fall into the habit of expecting the email, it can also bore them, because that affiliate is afraid to try new things and surprise them. Let’s say you are used to sending emails in the morning. Go crazy one day and try a small deployment in the afternoon. If you send them on a Tuesday, try Thursday just to see how things go. Don’t hesitate to try these changes on a small batch of your email list, just to get more creative. If you need more information about how to create and maintain a healthy email list, read this article.

Test the subject

The most common test done by the affiliates is the subject line test. This test is also recommended by most affiliate marketing for dummies books. It’s been tried so many times before and it guarantees a profound understanding on which type of subject works best for your email list. Bottom line, there are two types of main subject: one with a direct CTA and the other one with a more mysterious approach. You don’t know what to choose? Well, when you’re testing, think about what your purpose is. To get a clearer picture, use both of these tests and see what works best for you! Keep your eyes on the openings of the emails, but also on the clicks received. Crunch the numbers and you’ll be able to reach a conclusion.

A final thought

Testing is just… testing. If you’re not satisfied with the results of this week’s test, don’t be sad! The same type of test can show different results next week. Just like a good affiliate marketing for dummies book will teach you, we suggest that you don’t become complacent. To become a better affiliate, keep testing and evolving. Take your message to a different level and the results will surely follow!