Back to Basics: Success with Online Advertising

Following with our Back to Basics series we will talk about Online Advertising today.

Remember: Affiliate Marketing is considered part of Online Advertising, and vice- versa. They cannot be considered in an independent isolated mode.

Simply put: online advertising is any tool we use in order to get our message across to a specific market target. Emails, click to pay, banners, newsletters, social networking, etc; they are all forms of advertising online meant to create an action in as few seconds as possible.

The Wonders of Online Advertising

The amazing thing about online advertising is that it is not limited by geography, or time. Websites are the global businesses by excellence; your advertising can reach as many and as far as possible. Time is also a barrier broken by online advertising, the possibilities of updating the message of a campaign or specific individual messages according to local or worldwide events are limited only by how fast you, and your team, reacts.

Costs of online advertising tools such as email campaigns, pop ups, banners and other graphic tools are lower than the printed counterparts. And in today’s worlds where “Green is in” online advertising is a clean environmental friendly option that is difficult to top.

But perhaps the most amazing feature of them all is the fact that you can tailor messages all the way down to the smallest detail possible thanks to your prior market and customer research.

The sky is the limit

How you mix and match the use of the tools is up to you, your knowledge, your market, your timeline and how you want to track the results. “Traditionally”, and we put it in between quotation marks as in the online world all develops so fast, affiliate marketing has used the following online advertising tools to address users:

  • CPM (Cost Per Impression): where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand “impressions”.
  • CPV (Cost Per View): where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
  • CPC (Cost Per Click): is also known as pay per click (PPC). Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows generating market rich data.
  • CPA (Cost Per Action): advertising is performance. The merchant takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up.

Other online advertising tools, which are not considered intrusive or confuse the users, are:

  • Floating ad: An ad, which moves across the user’s screen or floats above the content.
  • Pop-up: A new window, which opens in front of the current one, displaying an advertisement, or entire webpage.
  • Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
  • Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
  • Mobile ad: an SMS text or multi-media message sent to a cell phone.
  • -E-mail marketing: and not “spam” email is that email sent out with prior consent or knowledge of the receptor. It differentiates in the fact that the person can opt out from receiving further emails at any point.
    If you wish to learn how we can help you put into practice these tools in your website and achieve the common goal, feel free to contact us and we will be glad to help! CONTACT EMAIL