How important are the images in content marketing?

They say a picture is worth a thousand words. This saying is very accurate in the case of content marketing! There isn’t an affiliate marketing for dummies book that could deny the importance of imagery in content marketing. To thrive and prosper in today’s highly competitive environment, you must adapt to what the viewers want. The average consumers prefer visual content compared to word-based interactions. Let’s see what the dynamic behind this preference is.

Part 1 of Affiliate Marketing for Dummies

Easy to process

Content coupled with imagery, whether is a photograph or a video, is easier to process and more entertaining than plain black words on a white canvas. It’s no secret that nearly 60% of senior executives like to watch videos instead of reading texts, if both options are available on the same page. The affiliate marketing for dummies books are filled with guidance about the fact that visual marketing is more than giving consumers what they want. Affiliates that use visual marketing in their strategy can benefit from a higher rate of responses from the public. To give you a concrete example: Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets.

People remember 80% of what they see and only 20% of what they read, this is what the affiliate marketing for dummies books say. We can see who the winner is! Having this in mind, the affiliates should focus on creating visual content over text or audio. By doing this, their messages will be easily remembered by the viewers.

How to use imagery in content marketing

Integrating imagery into your affiliate marketing strategy is easy! Here are a few pointers that will help you along the way of the visuals:

  • Select the right affiliate content. It may be easier to use stock photos for your content, but there will always be a better option. Here’s something that you won’t find in the affiliate marketing for dummies books: if you add an infographic or a short video outlining key points, you can make content more powerful and much more meaningful to the viewer;
  • Place a CTA. Visual marketing is very powerful thanks to its ability to inspire consumers to take action. Take advantage of the images you post and include a CTA within the visual. Get creative and think of something that will stimulate your viewers;
  • Be optimized! This is a valuable advice: make sure that your affiliate site is mobile optimized! You may have the best video content with links to landing pages on your website, but if you affiliate site does not support mobile interactions, all your efforts to become a wealthy affiliate will be in vain! This article provides all the insights about why mobile sites are a must-have for your affiliate business.

In conclusion

Integrating a good imagery strategy into your affiliate marketing plan is something to think about. Like in any other domains, go by the affiliate marketing for dummies book, but, also, try something innovative that can make a big difference in your affiliate revenue!