How to get subscribers to forward your emails

There’s a certain amount of happiness and pride when you see that your content gets shared by the subscribers. You also get a sense of reassurance that your content was a high-quality one and that the people who shared it believed that other people should view it also! This translates into more visitors for you and higher chances at generating leads! Who wouldn’t want that?! To make things easier for you, we will offer some key tactics that encourage your subscribers to forward your emails. These tactics are used by the best affiliate sites!

The best affiliate sites and forwarded emails


It may sound like a contradiction, but if you send a custom email to an individual subscriber, it’s more likely for that message to be forwarded to others. A tailored email does not mean that you have to include the user’s first name or other superficial forms of personalization. No! Instead, do as the best affiliates sites do, and pay attention to the dynamic content and other, more deeply personal content. It appears that the top 1% of forwarded emails involved including photos of the recipient or their friends and family members from an event they all attended. It makes perfect sense that a message like that would be forwarded!

Share of Social and also Forward This Email

The best tactic to encourage your subscribers to forward the email you send them is by directly invite them to a CTA. Place a “Share with your network” button in the message you send, along with the social network buttons. The “Share with you network” button should be placed right next to the message, so people see it easier! The best affiliate sites encourage their subscribers to share the email content, and they get great results while doing so!

A simple message

The messages that get shared the most have a very simple design! Nothing complicated there! The popular messages are visually very simple, have a clear message hierarchy and are incredibly concise and to the point. This makes it clear that a simple message communicated is appealing and is forwarded. The best affiliate sites understood this and taken the appropriate approach in creating simple, yet effective email messages.

Small audience, more virality

Small, niche affiliate sites have a distinct advantage when it comes to forwards per open for their email campaigns. The more pointed content included by the best affiliate sites in their emails causes more subscribers to forward it. This makes a lot of sense when you think about it! People are more inclined to forward an email from a site that’s dedicated to one major theme, rather than a site that’s more general when it comes to content.

In conclusion

The email you send increases your reach as an affiliate, makes people hear about you and aids in customer acquisition. The email also boosts email engagement and leads to higher conversion rates and sales. If the best affiliate sites can do it, so can you! Good luck and let the Shares keep on coming!