Increase Web Site Conversions with These Simple Steps

Generating traffic to your website is a great first step for any online business. To succeed online you’ll need to go beyond traffic generation and focus on web site conversion. Many marketers spend tons of money generating traffic to their websites but fail at the last step of website marketing website conversion. Here are seven steps to help you increase conversions on your site and increase your online sales.

1. Identify Conversion Goals. Begin with the end in mind. What is the purpose of your online marketing? For some websites it may be to generate sales. For others it may simply be lead generation. No matter what your specific purpose, having a clearly defined goal is essential for conversion success.

2. Organize and Optimize Site Structure. Make sure that your website is well organized, simple to navigate, and is prioritized. You only have about eight seconds to capture an individual’s attention and get them interested in your product or service. If your page is difficult to navigate or has no sense of order, they’ll quickly hit the back button.

3. Develop a Compelling Message. Make sure that your web page has a clear message. Carry that message consistently throughout your web page. If you’re talking about a particular product or service, or even a product or service category, keep your messaging consistent and relevant.

4. Place Effective Calls to Action. Don’t expect the website visitor to know what to do next. Instead of labeling a button with “click here”, provide specific direction like, “Click here to order”. Giving precise directions or steps to prospective buyers is paramount.

5. Make sure your Web Page Loads Quickly. Most website visitors have very little patience when it comes to waiting for a web page to load. Your web pages should fully load in under 8 seconds. Research has shown that as many as 50% of all website visitors will leave a page if not fully loaded in eight seconds.

6. Focus on the Buying Experience. How would you rate your buying experience? Is it easy to purchase your products and services or do you make your prospective customers jump through a myriad of registration pages to complete a purchase? Focus on one-click ordering or simplifying your registration process at the very least.

7. Test, Measure, and Refine. Increasing conversions on your website is an ongoing process. Make sure that you have the proper analytics in place to continually evaluate and improve upon your conversion rates. If you don’t have a conversion tracking package, try Google Analytics and Google Conversion Tracking.

Website conversion is one of the most important aspects of online marketing. Without a focus on conversion, much of your online marketing spend is wasted. Determine your goals, develop an effective web page, and create a positive buying experience that you measure and refine over time. Your marketing ROI will be glad you did!

 By Michael Fleischner, taken from