Learn affiliate marketing: how to use social signals and improve content performance

The first thing you should know when you learn affiliate marketing is that content, the social side and search rankings are related! When you’re trying to improve search rankings and content, you must think of the three elements previously mentioned: content, social and search. While the power of the social signals has been under a long debate over the last years, the power of content is undeniable. Social signals got a bad rep after Matt Cutts, a former Google employee, said that the company does not take social signals into consideration when it does its indexing. All of the pages are treated equally and the number of likes and retweets is not relevant to the search engine’s indexes.

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Think social and improve your performance

The tie between the content, social and search is easy to understand, even when you learn affiliate marketing from the basics: Google likes to show content that is valuable and popular among the regular viewers. The algorithm likes to use high-quality back links and the site’s bounce rate to accurately measure its value. Having a good affiliate site is great for you, as Google will be happy to give you a good index for it. In this article you can read more about how to improve your affiliate content.

How to use social signals – Quick guide

Be aware of what your audience cares about. Monitor the major social platforms in search for the current keywords and topics that are trending. Quality content is the strongest point of any good marketing campaign. Your content should not simply mention the topic or keyword they’re interested in. Instead, it should address reader questions in a way that makes them want to share the content with other people;

Use attractive headlines. There are studies that show that an estimated 60 percent of people will only read your headline and not read the rest of your article! If you want to succeed in the modern jungle that we call social media, you need to have headlines that encourage the viewers to click through. The headlines that point to lists and how-tos are always very popular with the general public;

Have optimized content for social media. Use Graph Protocol to see how your content looks when it’s posted on Facebook. This site allows you to control how your content appears on Facebook, while giving you the tools to make sure your photo is the ideal size and the attractive headline is displayed correctly. Facebook posts that are 40 characters long receive 86 percent higher engagement, and posts that are less than 80 characters also score well, with 66 percent higher engagement. Twitter, for example, uses other parameters for its posts. It’s time to learn affiliate marketing factors that influence engagement and retweets:

  • Tweets that ask for retweets have a 23x higher than the average retweet rate.
  • Tweets that include links are 86 percent more likely to be retweeted.
  • Tweets that have hashtags receive 2x the engagement, but you should try to stick to one or two retweets to avoid reducing the benefit.
  • Tweets that have fewer than 100 characters have 17 percent more engagement.

In conclusion

Instead of doubting the power of social, since the signals are not directly measured, consider how the platforms can contribute to your affiliate strategy. Learn affiliate marketing social strategies and improve the power of your content by using these quick tips!