Make sure you rank (part 1): how to identify your bad backlinks

Low-quality backlinks hurt your ratings and if you don’t take care of them your site might receive a penalty from Google. Since this isn’t something you find out when you learn affiliate marketing, let’s see what you can do in order to ensure you have a Google friendly site that brings you profit.

get more customers following these marketing tips

The best way to get rid of the bad backlinks is to conduct an audit and remove the ones that are hurting your rankings. There are countless link removal services, but those are expensive and not really effective, that’s why it’s better if you do it yourself.


Collect all backlink data

The first step you need to take in order to remove the bad stuff is to collect all of your website’s backlinks from different sources. In order to do so and make sure you don’t miss any of them, you can use either one of these two options:

  1. Go to Google Webmaster Tools and from there export all of your websites’s backlinks. Select “Search Traffic” and click on “Links to Your Site”. On the next page, go to the “Who links the most” module and click on “More”. Select the “Download more sample links” and Google will download all of the website’s links in a CVS format.
  2. Use Open Site Explorer from Moz. There, enter your website URL and request a CVS report OR use Ahrefs (which works similarly as Open Site Explorer).

Now that you have the full report of your backlinks, it’s time for you to learn affiliate marketing secrets: identify which links are good and which ones are bad. Knowing the difference between the means knowing the difference between ranking and tanking a site. So, let’s proceed: in order to identify the good ones, you need more information and metrics.

The value of the backlinks

You can see the value of your backlinks by using Monitor Backlinks. This is where you should go if you want to get more insights that will help you identify what links are worthy of keeping. Once you’re here, click the “Add New Backlinks” button and import the CVS containing all of your website’s backlinks. You’ll also have to select how many links/ domain you want to import. Don’t worry, the duplicate links will be removed. See, it’s easy to learn affiliate marketing and play the game like a pro! Another important tip: here you can tag your links, a process which makes it easier for you to later identify the source of your backlinks.

The next step is to Upload & Import. After only a few minutes you’ll see all of your backlinks along with their SEO metrics on the backlinks page. You’ll have to do this operation for each source (this is when the tagging come in handy!).

Identifying the low quality backlinks

Identifying the low quality backlinks is a bit tricky, because you usually need to check them individually. The good news is that if your website has too many backlinks you can filter them and sort them by their value. Sort your backlinks by the following criteria:

  • Backlinks from domains that aren’t in Google’s index;
  • Sort them by Domain PageRank & MozRank;
  • Backlinks with too Many External Links;
  • Backlinks from Spam Blog Networks;
  • Identify them by their TDL;
  • Check if any adult websites link to you;

Once you’ve identified your bad backlinks, you’re ready to remove them. We’ll talk more about this in part two of this article, as even if the process isn’t difficult, you need to pay a lot of attention.

In conclusion

When you learn affiliate marketing, finding and removing your bad backlinks isn’t in any of the “lessons”. This is thing used by the pros and SEO experts. However, you can easily do it yourself, if you have a little bit of time and patience. It’s highly important for you to know that it’s impossible to remove all of the bad backlinks! The good news is that, even if you can’t remove them all, at least you are given the option to disavow all of the links that you can’t delete. A successful SEO strategy relies on having a clean backlink profile, that’s why it’s very important to remove or disavow the links that harm you before it’s too late.