Mobile sites are a must-have for your affiliate business!

Mobile sites are a must-have for your affiliate business!Communication is changing rapidly and consumers all around the world are flooded with information the moment they wake up. Technology became such an important part of our lives that we feel completely lost without our smartphones, laptops, tablets or desktop computers.

This is the era of mobility and all businesses, especially the affiliate marketing ones, should take advantage of it! If you’re planning to expand your business and increase revenues, a mobile-friendly version for your website isn’t just a nice feature anymore, but a must-have!

Want to get a quick idea of how a mobile-friendly website version should look like? Well, in case you’re not already reading this article from your smartphone, take it out and have a look at our blog!

Smartphone facts you need to know

The smartphone usage is increasing rapidly and it’s important to integrate it with your marketing strategy, especially if you’re promoting online bingo and online casino brands! Know that as many as 80% of mobile users will most likely close your website due to a bad user experience (such as lots of zooming in and scrolling just for reading an article).

Here are some other interesting facts on this subject:

  • Until November 2012, over 20% of all blog visits came from a mobile device or tablet;
  • Until January 2013, 76% of UK smartphone owners used them for browsing.
  • By 2016, 80% of the US population will use mobile phones;
  • By 2016, 50% of the US population will use iPads/tablets;
  • 97% of 18-29 year olds use smartphones to send text messages and chat;

Why you need a mobile version for your affiliate business website:

  • It will attract on-the-go readers as well, since over 50% of the mobile browsing they’re doing isn’t happening from their homes;
  • Without one, you risk losing a significant part of your target audience;
  • It enhances your call-to-action strategies, since mobile users have different expectations than desktop ones when browsing;
  • You always want to give your readers the best browsing experience;
  • You will inspire trust, security and professionalism, essential for an affiliate business;
  • It will definitely set you apart from your competitors!

Your best options with mobile websites

Responsive Web Design

A website that has responsive web design figures out what resolution your browsing device has and with its flexible images and fluid grids, it re-sizes correctly to fit the screen. This way, the website offers easy reading and navigation with a minimum of re-sizing  panning, and scrolling. With responsive web design, you build a website once, and it guarantees that your readers will have the best experience on any screen resolution.

Responsive Web Design

Dedicated Mobile Site

The other option for optimizing your website is redirecting your mobile visitors to a separate mobile site. This way it’s easier to make separate updates, relevant to the mobile site on one hand, and a more complex version for the desktop version on the other hand. The only downside is that you still end up having two different sets of content, which will most likely double your work.

Take action!

All that’s left now is for you to decide what the main purpose of your mobile website should be – you’ll want to integrate it in your marketing strategy as best as possible – and start creating it! It’s far from an expensive investment and it will look like a million bucks!

Don’t forget to share with us your thoughts on our blog’s mobile version, either in the comments below or @RevenueGiants on Twitter!