Quick guide: The characteristics of every social media channel


This affiliate marketing for dummies article will walk you through the complex and dynamic world of the social media platforms. Handling the social media channels has evolved from being a “quick job” to being a primordial part of the marketing strategy. Facebook, Twitter, Instagram or Pinterest, to name some of the most popular channels, are being used for everything from real-time engagement to e-commerce or affiliate marketing. That being said, here is a quick guide that will help you understand the basics of each media channel you might use as an affiliate.

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Affiliate marketing for dummies on Facebook

Undisputedly the most used marketing channel, Facebook has an audience of over 1 billion users. Although this is by far the most popular social media platform, marketers have become very frustrated with it’s the constant changes that Facebook does in its algorithm. Recently, the organic reach of a brand page is at 2% of their total audience and Facebook says that the number is going to decrease even more. Facebook is a constant challenge for every affiliate that uses it to promote its content, but if the strategy ticks all the right boxes, the results are simply awesome!

Affiliate marketing for dummies on Twitter

If you want to create an online personality, you go on Twitter! As you might have noticed by now, the biggest brands that use Twitter act like normal humans. The most appreciated names on this social media platform are responding to their followers in real time, comment on trending topics, are entertaining and cultural relevant. Being successful presence on Twitter is a complex job! This is also a great tool for customer experience, because it gives the companies the chance to quickly and effectively respond to the customers in a public place.

Affiliate marketing for dummies on LinkedIn

LinkedIn works smoothly especially for B-to-B marketers because the users are already expecting a business experience while on the platform. The users are open to being approached for sales opportunities and will click on content that’s relevant to the industry they work in. Half of LinkedIn users are likely to buy from a company they’ve engaged with while on the platform. Another great fact about this platform is the fact that very few fake users get LinkedIn profiles.

Affiliate marketing for dummies on Instagram

Instagram is fairly new to the marketing scene. This social media platform was initially used by users who wanted to simply share photos with their followers. Now, Instagram is introducing ads in a native format. The advertising feature is still in its early test phase and it’s been used by a handful of brands. So far, the only noticeable difference between regular Instagram posts and the paid ones are the extended reach given to the ads. But Instagram is constantly working on its ads feature, so we’ll be hearing more from this social media platform.