When is the best time to Tweet?

Any affiliate marketing for dummies guide will teach you that using social media platforms is very important! Let’s be more specific and address Twitter’s best practices in this article. Twitter is used for… tweeting short messages. The social blue bird allows a maximum of 140 characters in a tweet. It means that you have very little space to address your message to your followers. Because the message has to be short, the power of it has to be high! But you also know WHEN to tweet! In this article we will tell you when the best time to tweet is.

Tweeting Secrets of Online Marketing

To tweet or not to tweet?

The most asked question by anyone who uses Tweeter is… when to tweet? The answer depends on what you are trying to accomplish and the results may vary. As a general suggestion, and any affiliate marketing for dummies manual would agree, you should always experiment what works best for the accounts you manage.

So, when should you tweet?

If you want to maximize the clicks on the links you share, the best time to tweet is between 2 and 3 am. Very early! We should take the time to thank the platforms that allow you to schedule posts, like Hootsuite, TweetDeck or Buffer.

After analyzing 4.8 million tweets sent through Buffer since October 2010, the answer has been revealed! The results show a worldwide average of clicks per tweet calculated for local time in each of 10 zones. This means that the results are true in each zone!

You won’t find this list in any of the affiliate marketing for dummies guides! So, here they are, the best hours to Tweet, depending on your location. Each hour represents the local time.

  • San Francisco, Los Angeles (Pacific) – 2 a.m.
  • Denver (Mountain) – 7 p.m.
  • Chicago (Central) – 2 a.m.
  • Miami, Atlanta, Boston, New York (Eastern) – 7 p.m.
  • Paris, Rome, Madrid, Berlin (Central European) – 7 p.m.
  • Istanbul, Cairo, Cape Town (Eastern European) – 2 a.m.
  • Sydney (Australian eastern) – 2 a.m.
  • Hong Kong (Hong Kong time) – 5 a.m.
  • Taipei, Shanghai (China time) – 12 noon
  • Tokyo (Japan time) – 8 a.m.

When looking at the total engagement of the tweets (clicks, retweets, favorites and replies), the findings of the study were similar. Another important fact is that the highest engagement per tweet happened between 11 p.m. and 5 a.m., peaking between 2 and 3 a.m.

When not to Tweet

Again, this is not mentioned din the classic affiliate marketing for dummies book: The lowest engagement per tweet was reached during working hours. Ironically, that’s when most tweet are sent. Tweet volume was highest between 11 a.m. and 1 p.m. local time worldwide, peaking between noon and 1 p.m., when there’s more competition.

A final tweet

The advice is to take these hours into consideration when you promote your affiliate content via Twitter. Also, it’s wise not to completely give up on posting during the day, since that’s also when the audience is largest! This study shows that the high overnight engagement results likely include some especially high-achieving posts that have increased the average when the volume is lowest. As an affiliate, make sure you take notes of these hours, as they are not included in any of the affiliate marketing for dummies books!